Here are five tips for enhancing your business’s inclusivity through accessibility and representation:
1. Map your business location and accessibility features on the AccessNow app. It takes only a few minutes and will give people with disabilities assurance they can patronize your business location.
2. Hire employees with disabilities. A diverse workforce will improve your bottom line and increase your competitiveness. Review the Discover Ability Network to create a plan for your business to tap into new talent pools.
3. Ensure your premises are navigable for all customers and employees. For example, ramps, power-assisted doors, wide doorways, accessible restrooms, and clear signage. Consider high-contrast colors for flooring and seating to assist the visually impaired. Reserve appropriately sized parking spaces for customers with disabilities.
4. Your website and digital communications should be compatible with screen readers and other assistive technologies. Use alt text for images, avoid inaccessible PDFs, and ensure content is easy to navigate. Offer multiple contact options, such as email, live chat or video calls, to accommodate different communication needs.
5. Create a culture of inclusion by training staff on disability awareness, inclusive language, and best accessibility practices. Provide assistive technologies like ergonomic keyboards, voice recognition software, and screen readers to support employees with physical, sensory, or cognitive disabilities.
